Built by someone who
questions what's possible.
Shiva Balasubramaniyan has spent his career at the edge of what technology can do for insurance — drawn by curiosity about what comes next, and a genuine belief that the industry has far more potential than it often gives itself credit for.
YNOT.NOW started as a simple act of giving back: making the intelligence that Shiva had spent years building — across technology, insurance, and innovation — freely available to everyone who could use it. Students writing their first paper. Practitioners making difficult decisions. Boards and executive leadership teams staying abreast of the latest signals.
It is also the beginning of something larger: a long-term venture in innovation for social good, where insight is a shared resource and knowledge compounds for everyone who seeks it.
Curious about what's genuinely possible.